Software development and project management
Software development and project management
With a lightning-fast credit card app using fingerprint login, the amount of logged-in customers quadrupled.
re:member offers lending products such as credit cards and consumer loans in Scandinavia. The mobile banking apps for iOS and Android allow customers to check their balance, view recent transactions, as well as transfer money and apply for higher credit.
The apps were made in a so-called hybrid framework, which means that you can program the app once across different platforms. In theory, this sounds like a good idea – but in practice it presents several problems.
Hybrid apps are basically websites, which primarily affects the speed of the app, and hybrid apps generally don’t perform as well as a native app.
iOS and Android are two very different platforms, and hybrid apps that try to look the same and work the same across these platforms therefore very often fall between two stools.
The old hybrid apps contained a currency calculator and an overview of ATMs nearby. These are useful features for people on the go, but there are already a number of dedicated apps that offer a solution for this. Based on usage analysis, it became clear that these two functions were not the most popular, so it was desirable to emphasise the core functionality in a better way.
Lightning-fast app
By creating a native app, we were able to use the iPhone in a far better way than what hybrid apps can achieve. This is clearly noticeable in the speed of the app, which feels far more responsive than before. The app also looks and feels far more at home on iOS. In addition, the app is a solid basis for further development of new functionality.
Easier login
As the first credit card app in Europe, we made it possible for customers to log in via Apple's fingerprint technology, Touch ID. With this smart solution, customers don’t have to remember yet another code, and we make their everyday life a little easier.
Focus on core functionality
By removing currency calculators and ATMs, we were able to focus our work on the core functionality of the app, such as account, transactions, money transfer and credit limit increase. This leads to a far more sophisticated and therefore more useful app for credit card customers. We can see based on user analysis that this focused approach has paid off.
“The new app is better, simpler and more user-friendly than before, and it’s a product I can be proud of. By acting as a link between design, technology and business, Schjønhaug AS has driven the project from idea to App Store. Their eye for detail and quality is something we greatly appreciate, not giving up until the best solution has been found.”
Roberto Pinia, Department Manager Digital Propositions & Design
In the months following the relaunch, we saw a sharp increase in logged-in customers. There are now on average four times as many unique logged-in customers compared to prior to the relaunch.
6 months after relaunch, three times as many new customers register per week than there were 6 months before the relaunch.
After the relaunch, we saw a marked difference in customer engagement. The customers transfer money and apply for an increased credit limit four times as often as before.